When you own a business, gaining visibility on Google Maps is essential. Being visible on Google Maps will help secure customers and enhance your business’s growth. For this, securing a high rank on Google Maps is vital as it will boost your business and help you gain popularity among customers.
Google Maps is a convenient app and is now a go-to whenever you want to check out an unusual location or look out for the nearest mechanic after undergoing a sudden flat tire. Opting for Google Maps has now become an act of reflex. Using it, you will uncover the local to the top businesses and become well-informed before settling for a purchase. Hence, a high rank on Google Maps is essential if you want your business to be known.
You will have to follow a series of simple steps to achieve a high rank on Google Maps. Following these steps, you can easily reach a high rank and become a visible choice for consumers. The steps mentioned below will help you rank high, drive more traffic to your business, and secure customers through Google Maps.
Let us discuss how to achieve a high rank on Google Maps.
Top 10 Steps For Securing A High Rank On Google Maps
1. Claiming and optimising your Google Business Profile
The first step to a high rank on Google Maps, you will have to claim and optimise your Google Business Profile. It is the prime step in attaining visibility on Google Maps. You will have to search for your business name on Google Maps or Google and then verify your listing. After getting a listing, you must log in using your Google account to perform further edits. Being a Google property, it gives your business an existence featuring your up-to-date features.
2. Posting some linked content
Claiming and optimising your Google Business Profile will lead you only halfway through to a high rank on Google Maps. The second step is to post regular updates on your Google Business Profile, which is essential to gain prominence on Google Maps. Posting linked content updates will facilitate you with special offers, general business updates etc. Using current images will boost the viewer’s engagement.
3. Optimising the web presence for the local audience
You will have to optimise your web presence for the local audience to achieve a high rank on Google Maps. Apart from the web presence, you will also have to include external content and your website. You will have to begin with a local SEO audit focusing on the keywords, linking perspective and content. Your website needs proper structuring for Google to index your content. The website must also load quickly as it will boost the searches of the local audiences.
4. Using local schema for the business
Google prefers standardisation which makes it essential to the development of a schema. A necessary step for a high rank on Google Maps is to use local schema, which allows businesses to wrap a code around their content, making it easy for Google to index it. The local business schema captures the same details on your Google Business Profile. It also helps in validating your location on Google Maps.
5. Embedding the Google Map
It is essential to embed the Google Map on your contact page. Though it is not explicitly stated that embedding Google Maps is mandatory and boosts the rank. But, to secure a high rank on Google Maps, embedding Google Maps in your contacts us page is a preferred format for Google. It will help Google ensure a consistent user experience for the searchers, which must be the aim of businesses looking forward to satisfying the consumers.
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6. Keeping a check on the reviews
A crucial step for gaining a high rank on Google Maps is by keeping a check on customer reviews. These reviews determine when and where these local businesses appear on Google Maps. Google keeps a close track of how many reviews your business obtains and whether there is an active response to the customer reviews, regardless of the reviews being positive or negative. You must swiftly deal with the negative reviews and be proactive in responding to the reviews to boost a positive customer experience.
7. Updating the local listings or citations
For a high rank on Google Maps, it is crucial for both Google and the audience to know the NAP or the Name, Address and Phone Number. The NAP must be accurate and up to date. To ensure that your NAP is up to date, you will have to search for the name of your business, check each of the instances and reach out to the website owners or directory to update the contact information. Other paid and free automated local listings enable you to update and identify your NAP and additional essential contact information.
8. Create your local backlinks
The backlinks validate your business from the locals’ perspectives and product services which is essential to reach a high rank on Google Maps. Those maintaining listings with links in local directories must ensure that the listing gets a proper category. Mostly, these links are “follow” links recognised by the directories, which change for inclusion, but you can also opt for secured links from various non-paid sources.
9. Engaging with the community
As Google rewards the Google Business Profile activities, it pays attention to how actively the business engages with its community and establishes a local presence, which is crucial for a high rank on Google Maps. The engagement includes a wide range of activities, and the businesses that engage with the community have thriving growth.
10. Paying close attention to the SERPs and Long Tail
To create a significant web presence and get a high rank on Google Maps, you must pay close attention to the SERPs or search engine results page and the long tail. You must keep checking your progress, like where you rank on Google Maps, whether you are even recognised, etc. Long tails are the significant four to five-word phrases which play a crucial role in the web presence of a business.
Thus, these are the steps following which you can get a high rank on Google Maps. After performing these simple yet effective steps, you must put your business on Google Maps.
